FOOH / VFX Ads
Disrupt the Feed with Viral FOOH Experiences
Create jaw-dropping visuals that blur reality and fuel social buzz
At CG Leap, we specialize in creating Faux Out-of-Home (FOOH) advertisements, leveraging advanced visual effects (VFX) to craft hyper-realistic, digitally enhanced campaigns that captivate audiences and elevate brand presence.
What are FOOH Ads?
FOOH ads are digitally created advertisements that simulate real-world out-of-home placements using CGI and VFX techniques. They allow brands to showcase imaginative and larger-than-life concepts without the constraints of physical installations. Notable examples include Maybelline’s giant mascara wands on London transport and Jacquemus’ oversized bags appearing to roam Parisian streets.
20%
HIGHER RECALL RATE
Whilst FOOH Campaigns breaks creative barriers and drives talkability, they also have a 20% higher recall rates when compared to Traditional Out of Home Campaigns.
(Source: the7stars.co.uk)
70%
VIEW THROUGH RATE
FOOH ads can achieve a view-through rate of over 70%, significantly outperforming traditional social media ads. Their unexpected and immersive nature makes viewers stop scrolling and engage longer.
(Source: AdAge)
69%
VIRAL POTENTIAL
FOOH campaigns have so much potential to go viral. Such videos garner millions of views and increase in engagement resulting in better conversion rates.
WHY CHOOSE FOOH ADVERTISING :
FOOH ads stand out in crowded digital spaces, offering surreal and hyper-realistic visuals that prompt viewers to engage and share. This uniqueness can lead to higher recall rates, with studies showing a 20% increase compared to traditional OOH campaigns.
By eliminating the need for physical setups, FOOH campaigns reduce expenses related to materials, logistics, and location fees, making high-impact advertising more accessible than ever.
The shareable nature of FOOH content drives organic reach and virality. For instance, Maybelline’s FOOH campaign featuring giant mascara wands brushing oversized eyelashes atop London buses garnered significant attention and shares across platforms.
FOOH allows brands to push creative boundaries, depicting scenarios that would be impossible or impractical in the physical world, thus fostering innovation and differentiation.
Partner with CG Leap for your FOOH Campaigns
At CG Leap, we combine artistic vision with technical expertise to deliver FOOH advertisements that not only capture attention but also resonate with audiences. Our team collaborates closely with clients to ensure each campaign aligns with brand values and marketing objectives, creating memorable experiences that drive results.
Elevate your Brand with Innovative FOOH Advertising.
Let’s discuss your project!💡
Elevate your Brand with Innovative FOOH Advertising.
Let’s discuss your project!
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